Yes, this is an essence of triplet – Content Writing, Copywriting and Content Marketing – Warm-up, Exercise and Meditation.
Don’t think this comparison is apples to oranges; this is actually inter-depended. To understand all the three, let know the definition of each one stands for what, then compare how they are depend on each other, and finally, distinguish them.
CONTENT WRITING
Here, Writing is the first step. All we are familiar with writing since we have started thinking and speaking. The concept is same with some improvements and innovations.
Before start to write anything, you should know what you are going to write. To know that, you should know what certainly you have knowledge on the “X” subject.
Consider you are going to name your baby, collect your favorite names from all spheres, such as celebrities you get admired, crush on your schooling days, and part of your ancestor names. Jot the names down, mix it with some pre-/post-fix nouns or adjectives to form a name that to sound nice when said aloud, choose any one/two names of your choice.
The same above procedures are to be followed in content writing. Write-down your ideas on the particular subject, formulate it to sound like perfect sentence, and organize it in sequence scenes. To make you comfort and ease, we have tool to make your work-load ease and perfect. Nice to hear this right!
Before step-in to the world of tools, their objectives are to make your writings to read. In simple, it provides dual help – helps you to find readers and in turn, helps readers to land on perfect content.
To get avail the benefits, there are some technical terms that you need to familiar with them – mostly you are knew it already, unknowingly. It drags you to the content writer position CONTENT WRITER like a tide wave from WRITER WITH EXP IN WRITING REQUEST LETTER(S).
“Keyword, Title, Heading, Audience, Brand” these are some main terms you would come across in any content-related articles. Let me introduce them with their purpose.
Keyword: Center theme of your article;
Title: What is your article all about;
Heading: Helps to grasp your core theme easily;
Audience: Your readers;
Brand: Your subject.
Tools are available for each of the above terms to make the respective task ease.
Keyword: Uber Suggest, Related search, etc.
Title: Share through, Answer the public, etc.
Heading: Related Google search.
Now, you have got an idea about the terms and tools. Let start writing steps in detail.
Don’t scroll down to the excerpt of this paragraph that is represented as check list format after this- that’s for overview.
Let’s go to the topic straight. Choose your topic to write in your interested area (Say for eg, Sports). Stop RED.
Here the “keyword” tool serves its purpose. Every area/field has many topics to discover. In those topics, there will be many keywords. So, choose your keyword in the way that makes you standout in the crowd (Say for eg, Cricket). Go GREEN.
With the help of keyword and the theme of article, form heading with the help of tool. Try many patterns to get high score/percentage. Stop RED.
Frame your sub-headings in the same flow with help of keywords. Sub-headings should be in the sense that readers should not get distracted from your core theme; this is another reason for placing keywords in the headings and paragraphs. Go GREEN.
Start writing your body, that is, content, organize it in the flow of sequence, and add some external links and images for the readers to get additional information or the reference material. Stop RED.
Do you think the job is done? Yes, but partially. Do some little changes in pitch to bounce the ball. Replace overused topic-related words with alternate words to get readers with the use of tool. Go Green.
You made it. Just do proof-reading, which ensures the tone used throughout is consistent, grammar, punctuation, spelling, etc.
Now the checklist will be really useful to you.
- Area of Interest
- Topic
- Keyword (Center theme of the topic; min complications; max volume) (Uber suggest; Related search)
- Heading (Related search, Share through; Answer the public)
- Sub-heading (5 levels, 1000 words, 250 words/para, 2-3 paras/heading) (Keyword should be used naturally in all headings & 5-7 times in body)
- Related words
- Plagiarism check
- Canva for Images
- Proof-reading
Your job on the writing content is over. Are you kind of versatile person? Are you a person who willing to make some decorations to your presentation? If YES, then learn the simple techniques to extend the horizon of your brand by the method called COPYWRITING.
COPYWRITING
Copywriting is the secret ingredient in Content Writing. It serves the job of ‘n” sales men by simple, limited words. It triggers your readers to take action that makes them as your customer. Not only serves the part of Content Writing but also SEO, digital marketing, design, etc.
Do you want to learn the black magic ABC of copywriting? Then, look into the following A, B and C:
- Understand your product
- Understand your customer
- Write attention-grabbing
Yes, you are having foreknowledge – it shows you came across various lists – that’s why you are waiting for the sub-list within each. It’s not that much complicated thing. As I said earlier, you know it already, unknowingly. So that my job here is very simple, just I have to name the things which you are pointing.
UNDERSTAND YOUR PRODUCT
Of course, you know it. Here, you just classify under sub-heading to drag the customers in your road map.
Description Describe your product in concise manner
USPà Unique Selling Point Meet your customers at the point where you differs from your competitors
List out the Benefits Tell why customers have to buy your product
What pain it alleviate? Customers think more about the pain they already have.
Features and its Benefits Explain features of your product with the key benefits.
UNDERSTAND YOUR CUSTOMER
Aforementioned is about product; this is about your customer. Knowing about the customer is equally important as knowing product. Expectations of humans are not same in humans – for some spheres TIME is important, for sphere MONEY is important. So, you know the customer of your product to meet their needs.
- Who currently buy your product?
- Who would you like to buy your product?
- Their fears and needs?
WRITE ATTENTION GRABBING HEADLINES
This is another page in the book of Content Writing; in this section, we are going to deal with named concepts to write headline.
- Elevator pitch (short description of your product) à SWOT analysis (strengths, weakness, opportunities and threats)
- Persuasive copyà Ethos, Pathos and Logos (credibility, emotion and logic)
- 4 out of 5 dentists use it—Ethos
- Citation of statistics, facts, data, charts, and graphs—Logos
- Made in America—Pathos
- Call to Action (CTA) Create Fear of Missing it.
- A/B testing (A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Even the simplest changes can impact conversion rates.)
- Scannable content (Microwave Culture, want something RIGHT NOW) It uses short, sweet and concise wordings & formatting options & Images.
That’s it about Content Writing and Copywriting. Is it enough complete writing and keep it in shelves? Don’t you want avid readers to read your content and thereby change their shade as customer? Content Marketing will do it for you. Here too, my job is as simple as sharing video in smart phone, because you already knew it, unknowingly.
CONTENT MARKETING
One thing I want to stress here is, marketing is not advertising. Secret is at last line may be in penultimate line also. Read in sequence to know the context of secret – don’t make any athletics jump between the paragraphs.
- Social Media Marketing Just forward to your friends in social media to whom you think they get benefitted or will share to their contacts.
- SEO Marketing Similar formula in first class ie “CONTENT WRITING”
- PR Marketing (Public Relation) Bit difficult as mother tongue grammar. So, see this later
- Pay-per-click Advertise online
- Inbound Marketing “Customer-driven (or) Pull marketing” simply above methods of advertising.
Waiting for secret? Yes, magic happens anywhere, anytime with hymns. So, identify and stay in the point where your customers and your competitors lagging. This is your intersection point. To know this, you should know your target audience and their needs. Whereby, you can create content telling them your product alleviate their pain at first sight they read your content – don’t make them guess on your product like puzzle or surprise. The first and foremost thing is marketing is not advertising. Marketing is to set of people in one name, whereas advertising is for all people. Create Market content not Advertising content.
Raghavan 