This blog helps you discover stories in the bustling streets of your business and guides you how to weave them into words that effectively communicate your business to your target audience.
In every business vertical, there can be various types of stories, spanning from inspiring About Us narratives to authentic Testimonials, from vivid Vision to purposeful Mission, from joyous Journey to enduring Legacy, and much more.
To uncover the value in these stories, we must understand the minds of our targeted audience.
What Does a Successful Story Need?
All stories are written for specific target readers. In business, this is known as the target audience. While it may be acceptable in fiction to transport the readers into the story world, in business, we must immerse ourselves in the audience’s world. Moreover, we explore every nook and corner, even eavesdropping on their conversations and discreetly following them to understand what and where they are purchasing.
Get the Best of Both Worlds
By understanding the customers’ pain points and the competitors’ weak points, you can achieve two goals with one effort through your USP. This is where a compelling story acts as a bridge, drawing the competitor’s customers to your side.
Like 3 Little Words, 3 Catchy Words Attract!
It’s not necessary all the time to write off a whole quire of quality content to educate, inspire, and entertain an audience. Even a single-letter campaign has influenced the presidents of America. There are many successful campaigns, such as “Just Do It” (NIKE), “Share A Coke” (COCA-COLA), “Real Beauty” (DOVE), “Smell Like A Man” (OLD SPICE), and “Like A Girl” (ALWAYS), and many more.
Story = About Brand + USP + Benefits + Social Proof
USP = Competitor’s Fail Points + Target Audience Pain Points
About Brand = Vision + Mission + Motto
Benefits = Features + Practical Use
Social Proof = Clients Testimonial + Customers Reviews + Recognition
How Copy Converts Readers to Customers?
Just as music meets our hearts, a poem proposes feelings, or a protein shake powers up our bodies, likewise, a copy converts readers into customers. The words in a copy massage one’s memory, cause conflict in one’s concise, freshen up one’s mind to step through your door.
Conclusion (aka) Conversion!
A writer in any discipline should engage their reader. Whether it’s a thousand-page novel, a hundred-page story, a ten-page article, a one-page copy, or even a five-word caption, a story compels the reader to turn to the next page in a book and take the next action in business.
A single-page copy, crafted by a skilled copywriter, ensures that the brand and its customers are on the same page. Once alignment is achieved, it’s time to turn the page for the business.
Raghavan 