The one common thing among all your audience is the ‘human’ element. The one common element in every human is “emotion”. Every emotion prompts humans to take action. The first trigger point that compels your audience to take action is the ‘caption’!
As the Tamil poet Kaviperarasu Vairamuthu penned, ‘நீ கண்களை அடைத்தால் காதல் நுழைய இன்னொரு வாசல் இல்லை’, captions serve as an entrance for us to step into the customers’ world. Emotions form the foundation for captivating captions. Let’s discuss the categorization of captions based on emotions in detail.
1) Fear of Missing Out
Syntax: Last chance to XXXXX
Fear is a natural emotion among humans; when you tap into this fear through your captions, your audience subconsciously believes that you are their solution provider.
2) Joy of Missing Out
Syntax: Have a break…
Joy is a genre that varies across every sphere. When speaking of the ‘priceless present,’ the rule of this game is to subtract the past and future. Delight your audience with the present tense, allowing them to momentarily forget about their past and future tenses.
3) Belongingness
Syntax: Join our family of…
Comfort your audience by either entering their world or inviting them into yours. This should happen instantly, achieved through the very first word you speak in your caption.
4) Trust & Recognition
Syntax: Listen to the top rankers…
Only 1% of the audience may prioritize ‘TEST’, while the remaining 99% lean towards ‘TRUST’. Building trust with your brand takes time, but your caption should plant the seed of trust right from the first impression.
5) Emotions of Urgency
Syntax: Only 24 hrs left…
This can be considered a sub-topic of FOMO, as both aim to prompt the audience to take action. We use the Emotion of Urgency to highlight the benefits of taking action, while FOMO specifically emphasizes something desirable. FOMO activates the Monkey Brain, while Urgency triggers the Reptile Brain.
6) Emotions of Immediate Gratification
Syntax: Get instant download…
There is a similarity between the ‘Emotion of Immediate Gratification’ and ‘JOMO’ as both emphasize the importance of the present moment. Energize your audience with the ‘NOW’ state, not the ‘SOON’ state.
7) Emotions of Status & Prestige
Syntax: Elevate your lifestyle…
Who doesn’t want to uplift their lifestyle? No one, right! Make your audience believe that their dream is your vision. In simple words, dramatize their dream in your caption!
8) Emotions of Safety & Security
Syntax: Protect your smartphone with…
You have two chances to make our audience believe that you’re their Bhaubali or Bhaijaan! One is to make them feel insecure, and the other is to assure them that you can provide even greater security.
Conclusion (a) Conversion
Emotion is the ultimate key that opens the door to your audience’s world. Use it wisely because an excess of emotion can leave one feeling exhausted in a very short time!
This blog helps you discover stories in the bustling streets of your business and guides you how to weave them into words that effectively communicate your business to your target audience.
In every business vertical, there can be various types of stories, spanning from inspiring About Us narratives to authentic Testimonials, from vivid Vision to purposeful Mission, from joyous Journey to enduring Legacy, and much more.
To uncover the value in these stories, we must understand the minds of our targeted audience.
What Does a Successful Story Need?
All stories are written for specific target readers. In business, this is known as the target audience. While it may be acceptable in fiction to transport the readers into the story world, in business, we must immerse ourselves in the audience’s world. Moreover, we explore every nook and corner, even eavesdropping on their conversations and discreetly following them to understand what and where they are purchasing.
Get the Best of Both Worlds
By understanding the customers’ pain points and the competitors’ weak points, you can achieve two goals with one effort through your USP. This is where a compelling story acts as a bridge, drawing the competitor’s customers to your side.
Like 3 Little Words, 3 Catchy Words Attract!
It’s not necessary all the time to write off a whole quire of quality content to educate, inspire, and entertain an audience. Even a single-letter campaign has influenced the presidents of America. There are many successful campaigns, such as “Just Do It” (NIKE), “Share A Coke” (COCA-COLA), “Real Beauty” (DOVE), “Smell Like A Man” (OLD SPICE), and “Like A Girl” (ALWAYS), and many more.
Story = About Brand + USP + Benefits + Social Proof
Social Proof = Clients Testimonial + Customers Reviews + Recognition
How Copy Converts Readers to Customers?
Just as music meets our hearts, a poem proposes feelings, or a protein shake powers up our bodies, likewise, a copy converts readers into customers. The words in a copy massage one’s memory, cause conflict in one’s concise, freshen up one’s mind to step through your door.
Conclusion (aka) Conversion!
A writer in any discipline should engage their reader. Whether it’s a thousand-page novel, a hundred-page story, a ten-page article, a one-page copy, or even a five-word caption, a story compels the reader to turn to the next page in a book and take the next action in business.
A single-page copy, crafted by a skilled copywriter, ensures that the brand and its customers are on the same page. Once alignment is achieved, it’s time to turn the page for the business.
Every end user wants their final product more than they expect – start from play toys to life-saving medical devices. In other side of the world, the manufacturers are always trying to reduce the level of wastages during the process of manufacturing to get visible profit more than every yesteryear. To make the manufacturing industries lucrative and to mark the dimensions of the future needs, Additive Manufacturing (3D Printing, a household name) is already becoming norm in the industry.
Additive Manufacturing have been witnessed for its efficiency and efficacy in many 3D Printing markets, such as Consumer Electronics, Automotive Industries, Medical Device Industry, etc., Before getting deep dive into the future sea of 3D Printing, let’s just walk through in the landscape, in which Additive Manufacturing has printed its footsteps.
What is Additive Manufacturing?
As it name implies “Add”, it’s the process of adding layer upon layer of material. The technology can be stated as 3D design is converted into 3D object.
The process by which 3D design is converted into 3D object by adding layer upon layer of material is Additive Manufacturing.
The materials used in this process are plastic, metal, concrete, etc.
Evolution of Additive Manufacturing
Overcoming the disadvantages in an existing process will give rise to the new invention. From the evolution of Additive Manufacturing, we can know the longevity of 3D Printing as its process is effective and efficient.
Rapid Prototyping(1988-1994)
We can generate only non-structural the demo pieces in Rapid prototyping; whereas in Additive Manufacturing, we can generate fully functional final components.
Rapid Tooling (1995-2003)
These are primarily used to create multiple prototypes. Rapid Tooling (RT) can be categorized as Soft Tooling and Hard Tooling.
Soft Tooling: The moulds produced are destroyed either directly or indirectly after a single cast;
Hard Tooling: The molds produced can be used for high volume of productions.
Additive Manufacturing than Subtractive Manufacturing (from 2005-Till Date)
One plus One is greater than Two – this formula works in deriving success equation of 3D Printing.
Rapid Tooling + Additive Manufacturing
As companies believe that the RT is the successful method for producing molds, they blend RT with the advances in Additive Manufacturing that wiped out the Subtractive Manufacturing process.
Fall of Subtractive Manufacturing
Rise of Additive Manufacturing
Manual removal of material from an object
It add layers to create an object
More wastages
Less wastages
Difficult to design complex structures
Easy to design complex structures
Suits only in metal
Suits even for smaller items in plastics
More expensive
Less expensive
Additive Manufacturing prints its footsteps in the Industries:
Automotive;
Medical & healthcare;
Aerospace;
Nano Manufacturing;
Architecture;
Biomedical implants
Techniques in Additive Manufacturing
From the materials used to build parts, we can categorize Additive Manufacturing as Direct & Indirect Techniques.
Direct Additive Manufacturing Technique
Direct Additive Manufacturing Technique
Binder Jetting
Vat-photo polymerization
Powder Bed Fusion
Material jetting
Sheet Lamination
Material Extrusion
Directed Energy Deposition
Direct techniques use metal powder, sheets or wire with controlled Direct Metal Laser Melting (DMLM), Selective Laser Melting (SLM), LaserCUSING, and Electron Beam Melting (EBM) to build parts.
Indirect techniques use plastics or binder then cast the metal part.
Future of Additive Manufacturing
Still you’re cynical with Additive Manufacturing—this is for your testament from Springer “Just as 3D CAD is becoming What You See Is What You Get (WYSIWYG), so it is the same with AM and we might just as easily say that What You See Is What You Build (WYSIWYB).”
I’d like to give you a fly on the wall information on real-time innovation using 3D printers that happened recently in Republic of China.
Chinese Firm used giant 3D Printers and printed ten houses—the cliffhanger ending is that they done it in just single day—BROUHAHA!
Significant efforts are taken to make the Additive Manufacturing as “business as usual” with its core strong areas “Complexity, Consolidation, and Customization”.
Recent statistics shows that there are >6 manufacturers call for 3D Printing out of 10 numbers—JABIL Report.
Current state of things reflect the percentage of adopting 3D Printing in manufacturing process is increasing as “two-thirds of manufactures already using 3D printing & 25% planned to adopt”, stated in UPS and the consumer report.
By and large—rain or shine, the future of Additive Manufacturing is undoubtedly a go-to option for manufacturers at the expense of its quality, less consuming factor, less wastage, capable of doing complex structures, etc.
Only credentials should not be shared—knowledge should be!
What exactly the knowledge sharing is?
I would like start with famous adage “Knowledge shared is knowledge square”. Do you accept with this? Just recall the last time you shared your knowledge—sharing knowledge doesn’t mean that in the form of training session, knowledge transfer session, scheduled classroom training, etc. Guiding a unknown person in the road (even in nowhere in the middle) to take right direction toward his/her destination also a form of sharing knowledge.
Stan Garfield about Knowledge Sharing
How it’s retable—sharing is gaining?
Every time you’re sharing your knowledge with someone, you’re recollecting it. Knowledge is also same like any other credentials, if unused it’ll be hard to remember. So, using the chance to share wisely is more than gaining the knowledge. On other hand, there’s also double benefit in sharing knowledge that is you can spread your wings and lot more possibility to gain related and relevant knowledge while sharing.
How can I share my knowledge?
It’s a well-developed social media era. You can make knowledge sharing as an enthusiastic form rather by jotting the things down and dust off when you need it. There are plenty of possible & easy ways available in social media to share—by audio, video, scripted form, art form, etc—there by you can use your interpersonal skill and get two-way communications by creating polls, asking questions, conducting webinar and so-on. Don’t wait for your turn make it & use it wisely.
Sharing knowledge in Social Media
Knowledge sharing in an organization
Only credentials should not be shared—knowledge should be!
Ask or read leaders’ profile in your organization; you’ll find their effort in reaching the position. Everyone of our way to success is different but success is same and ultimate.
You can excel in your domain by keep on practicing (ie., sharing)—
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”, Bruce Lee.
By sharing your knowledge at your working place gives you feel-good factor. By changing “knowledge sharing” as a culture, you can build collective knowledge.
Also you can get different shades of ideas for single problem thereby you can reach solution in easy way.
Package is not only impacted in Marketing but also in our own lives—we’re inherently looking for packages in terms of community, Make Knowledge Sharing Community, keep it active by conducting meetings, activities, etc., spread the vibe to the root and branches of your organization.
Mom teaching her child
Simple takeaway message: Just think if what happen when mother doesn’t share knowledge to her child & Doctor doesn’t share knowledge to nurse in ICU.
I’m also one among the victim of COVID not physically but financially. It shuttered all my plans this year. First ever in my 25 yrs of lifetime, I took a resolution to follow the oath that I usually listed on every new-year, surprise is I even did till LOCKDOWN-1. Now, Govt. of India is discussing with their ministers and representatives, following social distancing, to releasing guidelines in the name of UNLOCK-4 after successful line-ups LOCKDOWN-1, 2, 3—corona numbers started falling down, but not economy—so now it’s UNLOCK 1, 2, 3, etc. Media is all set to put those guidelines as BREAKING NEWS on 30th of this month. Leave them flip side; they are duly doing their duties. Coming back to my oath—SHOULD BECOME CONTENT WRITER/CONTENT MARKETER THIS YEAR—for this single ambition, I huffed and puffed since 2017. Both my two employers are skeleton crew, so they paid me the half the best salary in the market also in two halves because of their own stories of loss in gain. Anyhow I convinced my penny–pinching mind to join Content Writing course (with marketing strategies) for the 25,000 fee and three months duration. Marked an auspicious day in the month of January—next day after Sankranthi—transferred the salary of one month in fraction of second, got ready for the first day resembling Salman Bhai’s Tuk Tuk song from Sultan. (COMMENT BELOW WHETHER SHALL I CONTINUE WHAT HAPPENED NEXT OR LEAVE IT HERE HALFWAY AS WEBSERIES).
Believe, Time cures everything, keep doing our work…
Yes, this is an essence of triplet – Content Writing, Copywriting and Content Marketing – Warm-up, Exercise and Meditation.
Don’t think this comparison is apples to oranges; this is actually inter-depended. To understand all the three, let know the definition of each one stands for what, then compare how they are depend on each other, and finally, distinguish them.
CONTENT WRITING
Here, Writing is the first step. All we are familiar with writing since we have started thinking and speaking. The concept is same with some improvements and innovations.
Before start to write anything, you should know what you are going to write. To know that, you should know what certainly you have knowledge on the “X” subject.
Consider you are going to name your baby, collect your favorite names from all spheres, such as celebrities you get admired, crush on your schooling days, and part of your ancestor names. Jot the names down, mix it with some pre-/post-fix nouns or adjectives to form a name that to sound nice when said aloud, choose any one/two names of your choice.
The same above procedures are to be followed in content writing. Write-down your ideas on the particular subject, formulate it to sound like perfect sentence, and organize it in sequence scenes. To make you comfort and ease, we have tool to make your work-load ease and perfect. Nice to hear this right!
Before step-in to the world of tools, their objectives are to make your writings to read. In simple, it provides dual help – helps you to find readers and in turn, helps readers to land on perfect content.
To get avail the benefits, there are some technical terms that you need to familiar with them – mostly you are knew it already, unknowingly. It drags you to the content writer position CONTENT WRITER like a tide wave from WRITER WITH EXP IN WRITING REQUEST LETTER(S).
“Keyword, Title, Heading, Audience, Brand” these are some main terms you would come across in any content-related articles. Let me introduce them with their purpose.
Keyword: Center theme of your article;
Title: What is your article all about;
Heading: Helps to grasp your core theme easily;
Audience: Your readers;
Brand: Your subject.
Tools are available for each of the above terms to make the respective task ease.
Keyword: Uber Suggest, Related search, etc.
Title: Share through, Answer the public, etc.
Heading: Related Google search.
Now, you have got an idea about the terms and tools. Let start writing steps in detail.
Don’t scroll down to the excerpt of this paragraph that is represented as check list format after this- that’s for overview.
Let’s go to the topic straight. Choose your topic to write in your interested area (Say for eg, Sports). Stop RED.
Here the “keyword” tool serves its purpose. Every area/field has many topics to discover. In those topics, there will be many keywords. So, choose your keyword in the way that makes you standout in the crowd (Say for eg, Cricket). Go GREEN.
With the help of keyword and the theme of article, form heading with the help of tool. Try many patterns to get high score/percentage. Stop RED.
Frame your sub-headings in the same flow with help of keywords. Sub-headings should be in the sense that readers should not get distracted from your core theme; this is another reason for placing keywords in the headings and paragraphs. Go GREEN.
Start writing your body, that is, content, organize it in the flow of sequence, and add some external links and images for the readers to get additional information or the reference material. Stop RED.
Do you think the job is done? Yes, but partially. Do some little changes in pitch to bounce the ball. Replace overused topic-related words with alternate words to get readers with the use of tool. Go Green.
You made it. Just do proof-reading, which ensures the tone used throughout is consistent, grammar, punctuation, spelling, etc.
Now the checklist will be really useful to you.
Area of Interest
Topic
Keyword (Center theme of the topic; min complications; max volume) (Uber suggest; Related search)
Heading (Related search, Share through; Answer the public)
Sub-heading (5 levels, 1000 words, 250 words/para, 2-3 paras/heading) (Keyword should be used naturally in all headings & 5-7 times in body)
Related words
Plagiarism check
Canva for Images
Proof-reading
Your job on the writing content is over. Are you kind of versatile person? Are you a person who willing to make some decorations to your presentation? If YES, then learn the simple techniques to extend the horizon of your brand by the method called COPYWRITING.
COPYWRITING
Copywriting is the secret ingredient in Content Writing. It serves the job of ‘n” sales men by simple, limited words. It triggers your readers to take action that makes them as your customer. Not only serves the part of Content Writing but also SEO, digital marketing, design, etc.
SONY DSC
Do you want to learn the black magic ABC of copywriting? Then, look into the following A, B and C:
Understand your product
Understand your customer
Write attention-grabbing
Yes, you are having foreknowledge – it shows you came across various lists – that’s why you are waiting for the sub-list within each. It’s not that much complicated thing. As I said earlier, you know it already, unknowingly. So that my job here is very simple, just I have to name the things which you are pointing.
UNDERSTAND YOUR PRODUCT
Of course, you know it. Here, you just classify under sub-heading to drag the customers in your road map.
Description Describe your product in concise manner
USPà Unique Selling Point Meet your customers at the point where you differs from your competitors
List out the Benefits Tell why customers have to buy your product
What pain it alleviate? Customers think more about the pain they already have.
Features and its Benefits Explain features of your product with the key benefits.
UNDERSTAND YOUR CUSTOMER
Aforementioned is about product; this is about your customer. Knowing about the customer is equally important as knowing product. Expectations of humans are not same in humans – for some spheres TIME is important, for sphere MONEY is important. So, you know the customer of your product to meet their needs.
Who currently buy your product?
Who would you like to buy your product?
Their fears and needs?
WRITE ATTENTION GRABBING HEADLINES
This is another page in the book of Content Writing; in this section, we are going to deal with named concepts to write headline.
Elevator pitch (short description of your product) à SWOT analysis (strengths, weakness, opportunities and threats)
Persuasive copyà Ethos, Pathos and Logos (credibility, emotion and logic)
4 out of 5 dentists use it—Ethos
Citation of statistics, facts, data, charts, and graphs—Logos
Made in America—Pathos
Call to Action (CTA) Create Fear of Missing it.
A/B testing (A/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Even the simplest changes can impact conversion rates.)
Scannable content (Microwave Culture, want something RIGHT NOW) It uses short, sweet and concise wordings & formatting options & Images.
That’s it about Content Writing and Copywriting. Is it enough complete writing and keep it in shelves? Don’t you want avid readers to read your content and thereby change their shade as customer? Content Marketing will do it for you. Here too, my job is as simple as sharing video in smart phone, because you already knew it, unknowingly.
CONTENT MARKETING
One thing I want to stress here is, marketing is not advertising. Secret is at last line may be in penultimate line also. Read in sequence to know the context of secret – don’t make any athletics jump between the paragraphs.
Social Media Marketing Just forward to your friends in social media to whom you think they get benefitted or will share to their contacts.
SEO Marketing Similar formula in first class ie “CONTENT WRITING”
PR Marketing (Public Relation) Bit difficult as mother tongue grammar. So, see this later
Waiting for secret? Yes, magic happens anywhere, anytime with hymns. So, identify and stay in the point where your customers and your competitors lagging. This is your intersection point. To know this, you should know your target audience and their needs. Whereby, you can create content telling them your product alleviate their pain at first sight they read your content – don’t make them guess on your product like puzzle or surprise. The first and foremost thing is marketing is not advertising. Marketing is to set of people in one name, whereas advertising is for all people. Create Market content not Advertising content.
Describe the Tips and Tricks to crack the IBPS interview process?
“Preparation is half the victory” — so devote time for preparation that changes your life as your own dream. Make use of hourglass for preparation and revising the same, not to record the time taken for particular topic; just to have abstract figure to pat you that you are familiar with particular topic. Once we started believe that we familiar with something, then it’s easy to cross its horizon. Everything you need is “Sign In” to “Success” by submitting “Account Details” called “Preparation”.
Memorize the nouns of headlines for last two quarter year.
Post (card) details — complete address structure is needed for delivering the post. In same way, you should aware of complete and related information about the post you applied for.
Highlight your strength related to the job role; don’t showcase your extracurricular strengths that nowhere connect to the job.
This is the season for readymade clothes rather than stitching. No one will ask you why you chose Computer Science where Biology/Commerce/Economics is in option — they only ask why you have chosen Banking Sector without turn other stones.
Role play of interviewer; sometimes it turn the tables on your side.
Go for “Ask the Expert(s)” option – get a real time idea from people who cracked IBPS interviews and exams in recent times.
Ensure the above ticked-list items are ticked manually by you as checklist.
Write in detail about the types of competitive Bank exams?
In our country, “Bank Officer” is the common term for everyone who is employed with Bank. Whitewash the layman terms and terminologies with weather proof, anti-virus and dust protect paints of syllabus. Choose your chair even in musical chair game.
All we are Indians, mostly Engineers. So, I begin exemplify the tree and branches of bank exams and its postings with engineering admissions for easily understanding purpose.
Institute of Banking Personnel Selection (IBPS) acts as body of all engineering colleges under the control of government, say Anna University.
State Bank of India & Reserve Bank of India act as deemed university, say SRM.
Private banks (ICCI, HDFC, AXIS, etc.) act as private medical or arts colleges.
From IBPS exams, vacancies of 21 public sector banks are filled; SBI, RBI and private banks having their own exams for recruiting.
Types of Competitive Bank Exams
IBPS conducts Common Written Examination (CWE) for Probationary Officer (PO), Management Trainee, Clerical cadre posts posts in public sector banks through online and the shortlisted candidates are informed about interview coordinated by nodal banks of each state.
SBI Probationary Officer, Clerical cadre posts –SBI conducts written examination for PO which includes two parts. Part A consists of Objective Tests and Part B consists of Descriptive Paper.
Private Banks conduct their own exams, mostly of aptitude tests for candidates and some banks provide training program.
CWE for Regional Rural Banks (RRBs) – exams are conducted for recruiting candidates for the position of Officers and Office Assistants.
CWE for Specialist Officer – exams are conducted for recruiting candidates for the position of Marketing Officer, IT Officer, HR Officer, Law officer, etc.
RBI conducts exam for Grade B. Selection of Grade B officer happens through competitive exam, which conducted in three phases—Prelims, Mains and Interview.
Notifications of above examinations are updated and advertised in their respective website and in job portals respectively.
Analyze and come up with a 30-day preparation plan content for the aspirants!
All 30-day courses have their own words of disclaimer statement. The disclaimer for 30-day preparation for banking exams is “this is Mock test pattern to know the strength and weak points of individual who have been practicing for standard period but not for those who are ready with paper and pen to solve very first question”.
Divide your task into sub-tasks as how a day is divided into morning, afternoon, evening and night.
Make the blueprint of exam in front of you, as follows:
Data Interpretation and Mathematical Aptitude — Get gel with this section of 35 questions with TAT of not more than 45 minutes;
English Language Skills and Vocabulary —Average time to complete this section should 10 to 15 minutes. Make use of online grammar tests and puzzles to tick the correct answers as teachers with red pen;
Reasoning clubbed with Logical Reasoning— These are the battery of questions in which the answers are hidden in the questions itself. So, careful reading brings you the correct answer in stipulated time;
Computer Awareness—With the Bible book of “Arihant and Kiran Publication”, touch “Objective Computer Awareness by R Pillai” and “Computer Knowledge for SBI/ IBPS Clerk/ PO/ RRB/ RBI/ SSC/ Insurance Exams by Shikha Agarwal” as Quran and Bhagavad Gita, respectively.
General Awareness—Practice previous years question papers plus have a collection of nouns of headlines for last six months; this supports you as flexible pole to do pole vault with this section of high bar.
Before going to form timetable, set each day aside to focus on newspapers every day.
Get gel with this section of 35 questions with TAT of not more than 45 minutes. If “exam” is deadlock, “practice” is the key.
Everything you need here is practice and experiences the difference in yourself in the way of approaching each question in terms of solving techniques, time taken, etc. Question papers are not only of questions but also of answers with it—so, read it with eye on the ball. You are the owner of your answer sheets—so, have a glance before hand it over.
Review of few movies released during 2019 and 2010
(1)
Bigil Story: Whether the son fulfils his father’s dream or not.
Do you not get engaged with this one line theme? Wait, there are some special ingredients in this Atlee’s recipe at Vijay’s kitchen to make your taste buds yummy in grand house of AGS Entertainment.
Bigil starts with bigil dealing characters and situations pragmatically with Vijay dual roles — Rayappan (father role), Michael (coach role) — JK Sharma (Jackie Shroff – a remorseless business man and the president of the Indian football association), carefree-physiotherapist Angel (Nayanthara), Kathir (the coach of Tamil Nadu football team) and girls who form the players in the football team – Indhuja, Reba, Amrita, Indraja and Varsha.
Rayappan, a do-gooder don, wants his people to live in peaceful and educated life. Also, he believes that is only possible when his son become a champion in football.
Mostly all the roads lead to Rome but some are to Damascus. Railway station scene is such a road but a road block to Rayappan’s dream. ARR did his magic not only in Singappenney also in Elunthuvaa.
History repeats itself in everyone’s life. The aftermath effect of well-choreographed fight scene with arch enemy Daniel Balaji brings Michael as Bigil in front.
The immaculate cinematography elevates the practicing scenes and dark mode scene which starts with MGR song in background.
The start and end of crafty character Jackie Shroff was written neatly. And the scenes where Vijay win over the girls’ families to allow playing football are dealt wisely.
More than a women centric sport film, Bigil is a overshadow film for men too.
(2)
Viswaasam story: A journey of village yob to state-wide shot to protect the life of his daughter.
It’s a complete mojo back of Siva and Ajith’s viswasaam (faith) – production by Sathya Jyothi Films. Ajith as dialogue in his earlier film “en vaazkaiya nane sethukanathu” lives life by his rules and his family members are mollycoddled him. The folded grief in Thookku Durai’s (Ajith) life has been unfolded by the old lady’s dialogue “sirichinu irukarthukum santhosama irukarthukum vithyasam puyiyura vayasayidichu ennaku”.
In their travel time to Mumbai, the story that was happened nearly a decade before has been like a background song rather than flash back yet it’s a colourful period of the man with white mustache with breeze of cinematography and music.
Niranjana (Nayanthara) visits Thookku Durai’s village for a medical camp. Though they are as different as chalk and cheese, they get married in the intersecting point of ingenuous. But diametric to Niranjana’s wish after a birth of daughter, Thookku Durai involves in settling disputes that made Niranjana moves to Mumabai with her daughter for give better life.
After reaching Mumbai, Durai came to know that his daughter is in danger, which Niranjana is not aware of it. Gautham Veer (Jagapathi Babu), a big daddy in business and family, believes that Durai’s daughter is solely reason for his daughter illness.
“Naan nenachathu ellam ovv onna en nadakuthu thannala” brings the rest of the story — how he safegaurds his daughter and splice with his wife.
(3)
Petta Story: An old man’s game with complete swag in the enemies ground to protect his friend’s son in the form of heart full revenge.
One-man show it’s. Karthick Subburaj & Team produced by Sun Pictures have given us the man entitled with Superstar after a decade. “Ketta payan sir” lyric in Marana mass gives the shade of the protagonist, which we felt later in pre-climax when Rajini sings “raman aandalum raavana aandalum”.
Rajini (Kaali) joins in a college as a hostel warden. In flip time, he’s making mingle with couple Megha Akash and Sanath – and romancing with Simran (Megha Akash’s mother) and settling college dispute headed by Michael (Bobby Simha). And soon, the time came up for which Kaali awaited saying “Kola veri la irukka kollama vitamatta” to retaliate Singhar Singh (Nawazuddin Siddique), a right-wing politician, and his violent son, Jithu (Vijay Sethupathi) in Uttar Pradesh.
As dialogue in this film “naturally”, Rajini is in vintage style donning full sleeves and glass. Cinematographer gives us the treat by capturing all nuances in both romantic and give back portions. Anirudh gives raw flavour with simple composition to which Rajini shakes his legs amplified to the greater extend.
Verbatim of Rajinikanth is the verdict line for this movie review “nan yaanai illa kuthirai”.
(4)
Nerkonda Paarvai Story: How a lawyer who is under medication defends his clients from false filed case midst political influence.
Nerkonda Paarvai, official remake of Aniruddha Roy Chowdhary’s Amitabh Bachchan–Taapsee Pannu starrer Pink, bankrolled by Boney Kapoor under Bayview Projects LLP banner.
The story starts with three young, independent girls, Meera Krishnan (Shraddha Srinath), Famita (Abhirami Venkatachalam) and Andrea (Andrea Tariang), seem affright. On the other side, three boys Adhik (Arjun), Venky (Aswin) and Viswa (Meera) driving away with one of them bleeding due to injury in head. The reason for the girls to be frightened is Adhik tries to harass Meera, and she paroxysm him with bottle in his head.
After return to their home, girls hope that there was no effect and it was finished. But, Adhik, son of politician, files a false case against the girls. Bharath Subramaniam (Ajith Kumar), a lawyer under medication for bipolar after his beloved wife (Vidya Balan) untimely death, defends for the girls. In opposition, Sathyamoorthy (Rangaraj Pandey), guile lawyer, takes up the boys’ case. The rest is the court drama with heated arguments for the verdict.
On technical side, Yuvan boosts the emotion of suspense, thriller and chasing scenes, even with silence. Ajith’s close-up shots in the garden make us feel the intense of outrange.
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Kaithi Story: One single night story of prisoner released on parole who enlisted by injured police officer in compulsion and how he gets rid of it to meet his never seen daughter.
Kaithi begins with the team of cops headed by Bejoy (Narain) confiscated 90 Kilos of cocaine, which is kept in secret cell under commissioner’s office. Anbu (Arjun Das), and his gang, put almost every police officers under sedation to recover the cocaine and also free their leader who is in police custody. Bejoy, an honest, injured cop, has to enlist Dilli (Karthi), a life-time prisoner released on parole to see his never seen daughter. Cut to the scene, few college students and lone constable (George Mariyam) and a group of college students caught for drunken driving protect the commissioner’s office from Anbu who is planning an attack to recover the cocaine and their leader. Without any songs, Cinematography in-charge Sathyan Sooryan and action sequence choreographed by Anbariv give shape to the Lokesh’s vision on this well-packed action thriller.
Already audience we are in the edge of seat. Book the seats and sit in the edges for the second part.
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Darbar Story: Reason behind the ruthless hunt of single cop and how he takes revenge on the X-man.
Aaditya Arunachalam (Rajinikanth), larger-than-life cop, taking charge as City Police Commissioner of Mumbai and clean-up the drug mafia in the city. In such operations, he arrested Ajay Malhotra (Prateik Babbar), the son of a top industrialist and a big supplier of drugs. But Ajay makes a proxy in jail, and when Aaditya came to know this he shot Ajay in spot and left no stone unturned to find the man behind —(is) Hari Chopra (Suniel Shetty).
The first part runs in usual Ranji’s swag and filled with Rajini elements like sentiment, humour and romance alongside with Yogi Babu, Nivetha Thomas and Nayanthara.
The exercises he practised to find Hari Chopra and how he eliminated him form rest of the story.
Anirudh’s music not works in all situations but to mark the railway station fight, song and camera—all department did their best for our guarantee piloerection throughout for five minutes. Lyca put their money on Darbar and the one word magic “Rajini” not fails this time too.
Title for 20 creative slide show ideas
For Vijay & Vijay Sethupathi viral photoà Exchange of Kutty story & Oru katha sollatuma sir.
Combo of Music directors, lyricists and directorsà A pure sequence in Rummy.
Mukuthi amman (Nayanthara) first lookà Above human & Below God.
Vijay’s selfie in Neyvelià Selfie pulla singer gives voice to Selfie paiyan.
Ravi Varma’s paintingsà Priceless paintings of princess.
Kaithi Hindi remakeà Who’s going to play Dilli in Delhi.
STR midnight b’day celebrationà Nightmare for Simbu haters.
Nayanthara kisses the Sunà Moon kisses sun.
Vettaiyadu Villaiyadu sequelà GVM’s Maatraans arein the line.
Ear piercing and head tonsuring pics of Dhanush’s nieceà Dhanush as Thaaimaaman
Holi pics of B’town celebratiesà No more dusky heroines in B’wood all turned colorful.
Master audio launchà Ready for one more Kutty kathai from Master.
Rajini press meetàBefore Vijay, Rajini’s hilarious speech in Leela palace.
First three months of Tamil cinemaà Q1 and queue in T’wood.
Thupparivaalan 2à New shade of Kaniyan Poongundran.
Viswassam tracks crossed 500M viewsà Varalaru hero creates new “History”.
Rift b/t Myskin and Vishalà Physco director vs Action hero.
Harish Kalyan tweeted “U/A”llà HK turns MC.
Kavin & Amirtha’s filmà Plus one hero from Bigg Boss to Big Screen.
How has the Tamil Cinema Strike affected the Film Industry?
Days of yore, there were two films “Kalakalappu & Naachiyaar” which rules the theatres for a month without any success meet, poster of blockbuster. Yes, that was the time when Tamil film industry proved their solidarity.
Firstly, it was a call from Telugu side to organize strike against sky-high price for Virtual Print Fee (VPF) each film, QUBE, UFO, etc. Later, southern-Woods taken part, and all turned back except Kollywood. The Tamil Nadu Film Exhibitors Association (TNFEA) has submitted a request asking to remove 8% Local Body Entertainment Tax and also decided to do strike from March 1.
Tamil film trade analyst said that the industry has been affected by demonization, Vardah cyclone, demise of former CM Jayalalitha and this is like coup de grace to the people working in this industry.
Had we really faced any problem in that period? Did our Fridays skipped and directly we jumped on to Mondays in those 4 weeks? Not even we missed “itsprashanth, cinemapaiyyan, bluesattai”, as all taken this issue and upload their comments.
Then, who actually suffered by this (alot)? Yes, people who’re getting DAILY WAGES in this realm. These are the people affected to the core due to this untimely strike.
One celebrity said, “I spent time with my family after long back in the days of strike”. Think of the daily wage worker, time is common for them also. How they spent the same time that celebrity did without salary.
And next to this, the victims are none other than small budget producers and crew; and round about 30 plus low budget films are waiting to see the light of the day as were festivals lined up after two months. Luckily, the star cast films are set in shelves for secure date, whereas low budget films postponed more.
On relief note, Minister Kadambur Raju agreed to preside over the meeting compromising producers, theatre owners and DSPs.
After the meeting, as fruitful solutions for the problems are found out, the strike was called off.
Create 8 news stories for Behindwoods by referring to twitter accounts of celebrities. Please make sure those 8 stories are not already uploaded in Behindwoods
@Dir_Lokesh
Everyone eyes are in the official twitter page of young director Lokesh Kanagaraj to get any information or statement about most awaited Thalapathy film “Master”. With 382.5K followers on twitter, his tweet made rounds and find a place in trending hashtag for sure. Fans of Vijay, Anirudh and Lokesh create buzz from his recent tweets about the Master tracks and audio lunch updates. The crowd gathered to support actor Vijay on the floor of Master shooting and selfie moment was the X factor for this eagerness, and the title of first single “Kutty story” was another related one to know Lokesh understands the pulse of audience especially Vijay fans.
@Siva+director
Rajini is the forever keyword in the SEO process. Whoever uses this keyword, they get ranked. With the followers around 521.7K in Twitter, the director of who has in Ajith’s good books posted title of his next and first venture with Superstar “Annaatthe” leaving his sentimental word “V” as he continuously named his films Veeram, Vedhalam and Viswaasam as magical power Rajini with him. Earlier he posted a picture of his cast and crew including Superstar, Imman, Viveka, Kushboo, Meena, Keerthy Suresh. This was celebrated by the fans of Thalaivar as the reunion with Kushboo and Meena. Film critics expecting Siva follow his same women-based story with village back drop in Annaatthe.
@MadrasTakies
Grapevine is being sold out. As director—who never shot outside India and who has never failed to spot picturesque places within India—has not handling any official twitter account in his name, his profound production company releases its big daddy’s dream project PONNIYIN SELVAN font look with no prior information. Later, the silky embroidered poster with sharp curvy bayonet and decipher-like’ font make overall audience even in the industry jaw dropped. It was released that music by ARR, DOP by Ravi Varman, Editing by Sreekar Prasad, Dialogues by Jeyamohan and so on. One odd thing in this poster is lyricist Vairamuthu name was not there as he’s man of mandatory in Maniratnam’s project. Believed sources said to avoid in handling trouble, Maniratnam is looking for a change in lyricist to team up with as he didn’t ready to nod for benefit of doubt with Kaviperarasu.
@priyankachopra
The outfit of Priyanka at Grammy Awards 2020 has created storm online both she was trolled and acclaimed in even ratio. The deep neckline dress with various poses did it rounds several days. It was the Oscar 2020 day (Feb 10); netizens were busy in having glimpse of their favourite stars at the red carpet. To all surprise, just the fire has settled down, Priyanka Chopra post her pictures at Oscar function during years mentioning “#throwbacks” and asking “which one is your favourite?”. This surprising tweet, after her colossal critics, shows that she’s not care about the critics but keenly waiting for acclamation.
Yes, I have written the word “Google” with self knowledge of why not using the word “Internet”. Imagine a circumstance having electric power from TNEB to our home but I am not using any electrical or electronics equipments till now and in future. Is there is any meaning of pulling cable from the transformer and given to meter box. Likewise, Internet is power from transformer Google is equipment. Can we use Internet for any other purposes?
Soon after both the super market and Google enter our nation, we people have changed so much to their ways. It’s similar to the applying powder to the standing mirror rather in our face.
Everything is technology here but every dustbin has same electronics wastages that we thrown away in the concept of USE AND THROW.
Same USE AND THROW concepts apply in Google also. Every second the material gets changed you don’t have any Wren and Martin for grammar, there is no Tholkappiyam for Tamil grammar, no standard logarithmic books for maths, etc. They all have the same concepts with advertisement of all four corners.
Performing Google search
Did you observe any changes after Google enters your day-to-day life?
The only thing I didn’t ask to my girl friend, HI GOOGLE, is WHAT IS MY NAME. Rest all I have asked including my home address where I am residing for quarter decade as because of don’t know what to ask Google in my free time. My busy time is also with the same Google, in fact, Google makes my day somewhat busy.
There is television which is of 32” to watch live streaming cricket match but I would prefer to watch in mobile this because of simply Google! Even why I should watch ball to ball, just a cricBuzz is quite enough if more I need I can prefer commentary. Why should I go and switch ON TV and select sports channel in the jam-packed unnamed channels.
Define “Researching” vs “Googling”?
“Researching” stands a term for digging in sea of books and pick up rock stone of what we researched for. While do researching, we would able to find number of related topics which we are not aware for.
Diving into the words and in between the words using magnifying lens.
“Googling” gives us the page simply having the same title. Here, the scope is limited for knowing related topics to your main topic. Even you find related and interested topic, you may get divert easily because of Google takes you to another page just by single click as same as the product manufactured from China broken into pieces when we dropped it.
Now, standard of education depends on Google rather Books. Say for instance, books of scholars replaced by local author books, guide replaced the local author books, COME TO LEARN software replaces mind with mud.
Practical way of learning would not get succeed by 3D illustrations. “Practical” means “Practical” as simple as can I defined in “Practical” way!
Could you come back to your previous state as how you were before Google invention?
Google takes us from Earth to Moon. We could not back in our previous state just like that as from neighbour home to our home. We travelled in the light speed. We travelled like electron from one end to another end to enlighten TUBELIGHT. So time will take us to next level but this turn time mission will travel to past as HISTORY REPEATS ITSELF.
Google simply answer to what we ask – if we won’t ask it anything, then what answer it will tell?
It will wait for the time as how much book of dictionary waited to gain back its name. Library always be patient even it has all information in it but Google won’t.
Are you ready for the take oath “A DAY WITHOUT GOOGLE”?
It’s also like a valentine’s day where showcasing our sudden affection to our so-called loved ones from 12:00:00 AM to 11:59:60 PM on Feb 14th. Just take this oath on the next day of Valentine ’s Day say Feb 15th as we have to share love quote which exactly extract or juiced with our love to (h)our loved ones.
It also same like ayurvedic medicine or reduce the symptoms of deadly virus like reduce hair fall, reduce hyper tension, increase eye sight, increase bone weight, increase memory power, etc.
How can we get the standard definition of Journalism?
Journalism is way to express and explain the events which may impact our lives. It takes many forms according to its nature.
It basic principle is “voice of voiceless” and acts as bridge between people in authorities and their family, that is, common people (even family members whose one serving rank position in authority are referred to as common people until or unless they get kidnapped).
Even you are a journalist, when you carries an information to your own group that they aware of it even before. Now you get relation to this article – it’s about you. Read the paragraphs below to know what I have written about you and your profession.
You want to ask, “Who am I to write about you?” I am equally talented journalist as same as you.
Shop where many newspapers are available foe sale.
What are the types of journalism?
Widely, broadly and deeply, we classified our emotions into two ways – one is through smile and another one through cry. In such a way, journalism classified into five major forms to express its emotions, namely:
Investigative: Its major objective is to uncover the truth also it forms the basic principle of all journalism.
News: It’s the universally well-known one. It just tell the information or it just relay on facts, information or statics not do investigation on it. It takes place in three forms – print, broadcast and Internet.
Reviews: Most of us surprised to know this is really one part of journalism, as I already said you are a journalist. It’s partly opinion and partly fact based. It accomplishes two things: identify the subject being reviewed and provide intelligent opinion of the subject.
Columns: It’s next step to review journalism. Here, it’s completely your voice – you take a stand on what is wrong or what is right. Here, no point of opinion.
Feature writing: I usually describe it as “Aftermath”. It provides the unseen perspective of an event. Even your guess may happen in reality, your ideas help government to drive one particular plan, etc.
Internet replace space of newspaper.
Did the old ethics of journalism still alive in modern era?
Now think “A Day without Google” (surprisingly my next article about it). …………………………………….
How many times you head-on to your watch?
Do you get enough details from the morning and evening newspapers, as the scenario been in early 90’s?
Do you need 24 news channels for 24X7 in your known language(s)?
Even with these numbers of news channels, do you get your high-priority news all the time?
Answer key is: (1) I don’t have habit of using watch, (2) No, (3) No (4) No.
We all need is engaged than entertained. We want some new kind of news than to the stereotype format: Headlines, News in brief, World news, Sports news, Weather report and Business news.
So all news channels always having Flash, breaking, Just in, before 6, after 8, etc kinds of news formats with same footages like the franchise of Tamil horror films.
No time is here to fact check the news. We as users do fact check with other news channels and gathering all forms, start a separate group in WhatsApp and we spread the fact-checked news to one of the first aired news channel. We are unpaid employees of the news channel who opt Work from Option.
Horoscope of Journalism – prediction about its future
Astrologer here is common man. God here is business man. Fate here is celebrities and political parties’ principles.
Now you can predict the future of journalism before switch ON to the news channels.
Because when the news source was newspapers and magazines, it ends there. But in social media, it’s breathing – changing. Anyone can change core theme of any particular news in any second. No journalist wants to sit and read the history before writing any topic. With the readymade source from Internet, they are preparing their dish without minding the words in the ingredients “add SALT/SUGAR as you taste buds need” .
